Photo: Thom Bartley

Photo: Thom Bartley


exploring parenting and play in the 21st century.

F A M A L A M stages events that explore parenting and play in the 21st Century.  F A M A L A M was founded by Creative Producer, Amy Martin and her (then) 9 month old son Theo. 

My name is Amy Martin and I am a Creative Producer with over 15 years experience of devising and delivering innovative cross-arts programmes with children, young people and families, which place children as co-authors and producers at the centre of the work.

I have collaborated with local and national organisations such as; Tate Liverpool, The Roundhouse, London, THSH, mac Birmingham, Capsule, Library of Birmingham and Watershed, Bristol.

My most recent work has been undertaken under the project name F A M A L A M, which stages alternative family events, workshops and mini projects that explore ART FOR SOCIAL GOOD with children, young people and families, exploring parenting and play in the 21st Century. I founded F A M A L A M in 2014 with my (then) 9 month old son Theo.

F A M A L A M's first projects were an Internet Cat Film Festival with Flatpack Film Festival curated by under 5s and a STEAM Summer Camp with Birmingham Open Media, focused on science, technology, engineering, art and maths for 7-11yr olds. Then in partnership with Impact Hub Birmingham a pop up co-working & creche series for artist, freelance and nomadic working parents with high speed wifi, natural light and on-site childcare. This series launched an initiative called #RadicalChildcare and has become Impact Hub Birmingham’s Children’s Membership.

In 2016 I won a Local Leaders Rising Star Award for my F A M A L A M work and became a TEDxBrum speaker, giving a talk at Birmingham Town Hall entitled ‘Childcare needs reinvention’. In 2016 I travelled to Istanbul with British Council to give a talk to advocate for the development of intergenerational creative spaces in Turkey.


In 2017 I was awarded Paul Hamlyn Ideas and Pioneers Award for BabHaus, a children's arts venue in Birmingham that aims to use art, culture and creative learning to celebrate and champion childhood. In the same year I was awarded Creative Black Country Access Fund for a programme exploring Art for Social Good with families in Sandwell.  In 2017 I gave birth to my second son Remy Campbell and with Impact Hub was successful in securing development funding from Big Lottery Fund to work to understand what’s needed to make Birmingham a home for system wide innovation around childcare, children and families, this work resulted in us being awarded The Guardian New Radicals 2018. 

In October 2018 I gave birth to my third son Reuben Jack Campbell and I have since advised the diversity team at Creative Scotland on how to better integrate families into cultural venues and use reciprocal childcare models to enable artist parents to stay working & thriving within the cultural sector.

#RadicalChildcare is an initiative to explore, imagine and invest in bold new possibilities for the future of childcare. 

Based in Birmingham, we want to work with parents, grandparents, professionals in the sector; commissioners, policy makers, educationalists, serial entrepreneurs and many others to develop and test radical solutions to enable children and families to thrive.

To join in the conversation...

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