exploring parenting and play in the 21st century.
F A M A L A M stages events that explore parenting and play in the 21st Century. F A M A L A M was founded by Creative Producer, Amy Martin and her (then) 9 month old son Theo.
F A M A L A M's first project was the Internet Cat Film Festival with Flatpack Film Festival in March 2015. The films were chosen by a team of under 5s, the children took part in curatorial training and our youngest curator was 3 years old. In July 2015 F A M A L A M received funding from Arts Council England to develop a series of pilot projects including Summer Camp with Birmingham Open Media, focused on science, technology, engineering, art and maths for 7-11yr olds, now in its second year. In autumn 2015 in partnership with Impact Hub Birmingham we prototyped a pop up co-working & creche series for artist, freelance and nomadic working parents with high speed wifi, natural light and on-site childcare. This series launched an initiative called #RadicalChildcare. In 2016 Amy won a Local Leaders Rising Star Award for her F A M A L A M work and became a TEDxBrum speaker, giving a talk entitled: Why Childcare needs reinvention at Birmingham Town Hall.
In 2017 Amy gave birth to her second son Remy Emmanuel Campbell and with Impact Hub Birmingham has been successful in securing a small pot of development money from Big Lottery Fund to work to understand what’s needed to make Birmingham a home for system wide innovation around childcare, children and families.
#RadicalChildcare is an initiative to explore, imagine and invest in bold new possibilities for the future of childcare.