exploring parenting and play in the 21st century.

F A M A L A M stages events that explore parenting and play in the 21st Century.  F A M A L A M was founded by Creative Producer, Amy Martin and her (then) 9 month old son Theo. 

F A M A L A M's first project was the Internet Cat Film Festival with Flatpack Film Festival in March 2015. The films were chosen by a team of under 5s, the children took part in curatorial training and our youngest curator was 3 years old. In July 2015 F A M A L A M received funding from Arts Council England to develop a series of pilot projects including Summer Camp with Birmingham Open Media, focused on science, technology, engineering, art and maths for 7-11yr olds, now in its second year. In autumn 2015 in partnership with Impact Hub Birmingham we prototyped a pop up co-working & creche series for artist, freelance and nomadic working parents with high speed wifi, natural light and on-site childcare. This series launched an initiative called #RadicalChildcare. In 2016 Amy won a Local Leaders Rising Star Award for her F A M A L A M work and became a TEDxBrum speaker, giving a talk entitled: Why Childcare needs reinvention at Birmingham Town Hall.

In 2017 Amy gave birth to her second son Remy Emmanuel Campbell and with Impact Hub Birmingham has been successful in securing a small pot of development money from Big Lottery Fund to work to understand what’s needed to make Birmingham a home for system wide innovation around childcare, children and families.

#RadicalChildcare is an initiative to explore, imagine and invest in bold new possibilities for the future of childcare. 

Based in Birmingham, we want to work with parents, grandparents, professionals in the sector; commissioners, policy makers, educationalists, serial entrepreneurs and many others to develop and test radical solutions to enable children and families to thrive.

To join in the conversation...

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